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As we celebrate the 40 year anniversary of 10,000 Degrees—we also took some time to evaluate who we are today and where we’re going tomorrow. We engaged with our longtime supporters and thought partners at Kreativz, Inc. to come up with a new way to display our name to the world.

The Story

We decided we needed a new look to reflect our expanding mission, our ONE Amazing community, and our graduates, who are proving how ONE DEGREE can change lives, families, generations, communities … and the world!

In the I AM ONE DEGREE campaign and sub-brand, the degree symbol has been used to represent each student’s connection to 10,000 Degrees and to their pursuit of a college degree. So we interlocked the ONE DEGREE symbol — showing the power of each student’s role as a changemaker and the power of our ONE Amazing Community.

Together, we are making college dreams come true.

This is 10,000 Degrees® today and tomorrow.

The Experience

As important as any digital or printed representations of our new identity, we also wanted to be sure that our logo stood out in all the places where it appears on hoodies, t-shirts, banners, and all kinds of other ways our logo might be seen out in the world.

In Our Own Voices

Celebrating 40 Years